Like other kind of assets, IP needs to be managed in order to achieve its potential. To begin, we need to know how IP contributes value to the business. In many businesses, the brand or technology is the most important and valuable company asset.
Hence, efforts in keeping an updated IP portfolio will help to ensure its understanding of the value its IP can provide to the business and, thus, how well the portfolio is aligned with its commercial goals.
Contact us to manage and protect IP portfolio by developing an IP strategy that supports the business strategy.